Selling To India's Growing Domestic Toy Market
As the most populous country in the world, and with a fast developing economy which will lead India to be the 2nd wealthiest country in the world by GDP within the next decade or so, clearly India is rising in terms of importance to the world. More particularly for the toy industry, India has been growing in relevance as an alternative toy manufacturing hub to China. One under explored opportunity for toy companies though is India's domestic toy market. Although the market is
