Indian Toy Manufacturing - Believe The Hype?

By now, most of us in the toy business have heard about India's burgeoning toy manufacturing scene. In fact, it's quite the thing right now. However, several of the major global toy companies have been utilising Indian toy manufacturing for decades in some shape or another. Moreover, other industries like automotive and pharmaceutical moved to India en masse quite some time ago now. The reality is the toy industry as a whole has been slow to embrace alternatives to China's domination of toy supply. There are many reasons for this, but momentum does seem to be building in India. When we ask toy companies why they aren't already sourcing from India it's often due to things they've heard on

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