India is a growing force in the global toy industry. As one of the fastest growing economies in the world with more than 1.3 billion people, India has been on the radar for some time. However, economic development has not always permeated to all in Indian society & moreover, toy companies have sometimes struggled to build critical mass in what is admittedly one of the most fragmented toy markets in the world. In the last two to three years, aside from the distribution opportunity on offer, India has also risen as a worthy up and comer to China’s global dominance of toy manufacturing. Major global toy companies have either already embraced or are beginning to embrace India as the next global
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